Downtown Happenings – July 27, 2016

Downtown Business Focus – Mildred and Mable’s

Pedestrian activity is vital to successful downtowns. Restaurants, retail stores, cultural uses and entertainment centers all serve to bring dynamic pedestrian activity to downtown main streets and shopping districts. Our downtown businesses are very important to Clarksville and we need to support as many as we can, and as often as we can.

Hopefully for this month’s downtown business spotlight, we are “re-introducing” you to Mildred and Mable’s. This unique boutique, located at 109 Franklin Street, has been a fixture in downtown Clarksville since 2011. “Inspired by Tradition” – this distinctive downtown shop offers a large selection of gifts for every occasion, clothing and jewelry.

The military brought Andrea Herrera, owner of Mildred and Mable’s, and her husband, Sal, to Clarksville 18 years ago. Originally from Oklahoma and California, they have made Clarksville their home and raised their two children here.

Always wanting a store like her grandmother’s, Andrea (and Sal) bought a building that had been sitting vacant on Franklin Street since the 1999 tornado. While the building did not experience tornado damage, it still needed significant renovation work and did not even have a working bathroom. Andrea recalls solid pegboard on all the walls on the two bottom floors and how that all had to be removed piece by piece.

Isabella Sophia Salon, also owned by Andrea Herrera and Busy Bee Boutique, owned by a different proprietor, are also located on the premises. All of these specialty businesses fit a unique niche within the Clarksville community.

If you haven’t been to Mildred and Mable’s recently, you may now notice that the exterior of the building facing Franklin Street has been recently renovated. A new, classical, black and white color scheme really allows the building to “pop” on the street. In addition, new windows were installed on the 3rd floor to help with energy efficiency, and new awnings were added. These improvements were done with incentive assistance from the Two Rivers Company through their Façade and Exterior Improvement Grant program. Andrea is also about to embark on an interior renovation to update the look of the store.

5 things you may not know about Mildred and Mable’s:

  • Mildred and Mable’s is named after Andrea’s great grandmothers and the cash register in the store is from Mable’s general store in Oklahoma.
  • Mildred and Mable’s “incubated” Couture Crush and Horsefeathers. Both of these businesses started as small shops within the walls of Mildred and Mable’s. They became so successful that they needed to expand to their own, separate locations, wanting to stay in downtown Clarksville.  Couture Crush is located at 101 Franklin Street and Horsefeathers is located at 94 Franklin Street. Andrea encourages and supports other small businesses to open and grow within the walls of Mildred and Mable’s.
  • Mildred and Mable’s won the Reader’s Choice awards the last two years for “Favorite Local Boutique.”
  • Over 100 vendor lines are carried seasonally in the store.
  • The best selling vendors in the store are Alex and Ari, and Bourbon and Boweties – both unique jewelry lines.

If you are already a regular shopper at Mildred and Mable’s – thank you for your support of a local, homegrown small business – especially one of our military families!

Come experience shopping at Mildred and Mabel’s, open 9am-6pm Monday through Friday and 9am-5pm on Saturday. For more information, find them at

Clarksville Art Walk - Click here to go to the site.


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    2 (Two) Rivers Company